Archive of month: April 2020


WHAT IS HYALURONIC ACID? Why do we love it? Hyaluronic acid has been said to be “a hydration miracle”, “a hero ingredient”, “dermatologist #1 recommended skin care ingredient”, “moisture shield”, and a “super magnet for moisture” as it holds 1,000 times it’s weight in water.  For this reason it is a gold standard ingredient for […]

Hydration vs Moisturizer is there a difference?

Hydrators and moisturizers both address the importance of making sure the skin is getting all the water it needs to fight dryness and dehydration, premature signs of aging and environmental damage. “Hydration” (humectant) is the extraction of water molecules from the air and then infusing your cells with water pulling them into the skin’s surface […]

GOOD, BAD and Ugly of preservatives! A Guide to understanding preservatives in skincare.

Are we afraid of preservatives at Gelsum? Not necessarily. We have a water based serum so therefore you must have a preservative that has anti-microbial qualities. SO we researched a clean, natural preservative without toxic health implications. Which is called COSGARD. THE GOOD, using preservatives extends the shelf life of your products plus avoids bacteria […]